We are so delighted to now be stocking the world famous fashion doll Barbie!

Much loved by little girls all over the world, this iconic little doll joins the Baby Brands Direct portfolio of toddler toys available for independent retailers to buy on-line.

Mattel have just released the first UK Newsletter announcing what 2012 will see for Barbie!

 • Mattel will deliver a new brand campaign, ‘WOW, see what happens when you play with Barbie’, supported with a yearlong heavyweight TV brand ad
• Launch of a new digital animated series, ‘Barbie’s Life In The Dreamhouse’
• Launch of a new partnership with Vue cinemas
• Release of 2 new movies

Going from strength to strength, Barbie is currently:
• # 1 Girls Property, YTD NPD Dec 2011
• # 1 Fashion Doll Property, YTD NPD Dec 2011
• 31% share of the Fashion Doll Category, a growth of 29% vs. previous year, YTD NPD Dec 2011

6 items in NPD Top 10 Fashion Doll, YTD NPD Dec 2011

If this range flies off the shelves, we aim to expand the range accordingly for you.